HubSpot is good at what they do, and that's why they are one of the fastest-growing marketing automation platforms on the web. You may have heard of the HubSpot-coined term "Inbound Marketing" before, and if you're already using this method… more power. The inbound movement is excellent for being relevant and truly helpful to your audience.
To be clear, HubSpot is "an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers." But do you need HubSpot to take your company to the next level? That's a good question. Here are a few indicators that HubSpot would be a good fit for your organization.
Your current marketing tactics aren't working.
Something is wrong if you spend hundreds of dollars on marketing each month and have no way to attribute ROI. Not preparing for measurement and attribution of your tactical efforts may be because you are utilizing an outdated shotgun approach designed to distribute one message to many. You could be targeting the wrong buyer personas.
Learn who your customers are and how to communicate with them. HubSpot helps document and identify root issues and quick ways to modify and shift your strategy without breaking down your process. Then, using the inbound method, you can start developing meaningful, personalized relationships with the people you want to reach.
You don't know where sales are coming from
Tracking and making sense of your marketing metrics can be a real challenge. These areas will continue to struggle without the proper tools to track concrete campaign results. HubSpot gives you the ability to monitor real-time data. For example, when you send out an email to your database, you can follow a contact from the email open and click through to see how much time they spent on your site, which pages they visited, and so forth. These details help you understand the journey someone takes from the first time they set foot on your website to when they become a customer.
It would help if you had support for your sales team.
I have two words for you: marketing automation. According to the state of the inbound report, 38% of salespeople say that they struggle most with prospecting. HubSpot marketing automation is the easiest way to give email support to your sales team. With the click of a button, your sales rep can initiate customized follow-up emails designed to nurture the customer along the buyer's journey at the right time— all while providing insight into their needs and behavior.
It would help if you had a way to centralize information.
As a business grows, it quickly becomes necessary to have one central place where all this information lives. HubSpot is your intuitive, central hub for inbound marketers. With one central location to organize all the details of your leads and customers, it's easy for anyone on your team to gain insight into the state of the business and the status of every customer relationship. Using HubSpot as your primary knowledge base or hive mind, you can quickly and easily collaborate with your teams and communicate with your customers the value you deliver them every day.
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You now know better how a tool like HubSpot can be a good fit for your business/organization and how HubSpot is used to solve your company's marketing challenges.
