Inbound marketing is a strategy that focuses on creating valuable content that attracts people towards your website or products rather than outwardly advertising your services. It makes use of tools such as content marketing, blogs, events, search engine optimization (SEO), and social media to create awareness about your brand. If you make a good impression, the prospect is likely to buy your product.
Now, let’s answer the most common inbound marketing questions.
#Q1 Why should I use inbound marketing?
Inbound marketing helps build trust and authority in your chosen marketing niche. You should use it if your product has a long sales cycle, which means your potential customers carefully evaluate all the options before making a decision. Let’s say you’re selling accounting software. Although you may be offering a competitive price, buyers will check out competitors to make an informed choice. The key here is that you have to show the value of your product, as simply pushing it won’t work.
#Q2 What are some examples of inbound marketing?
Topical blogs: According to HubSpot, companies that focused on blogging received 13X more ROI than companies that did not in 2019.
An infographic: Customers want a quick snapshot of informative data, presented in a visually appealing format.
Ebooks – It establishes your brand as an authoritative resource of actionable, insightful information.
Whitepaper – It is an in-depth and well-researched piece of educational content. It establishes that a business is professional and credible.
Webinar – With a webinar, you can present valuable information in a highly engaging and personable way.
#Q3 How quick is it to apply?
Due to several variables, there is no set rule about the time it requires to implement an inbound marketing strategy. Factors like your current website’s performance, quality content posted by you, and frequency of content updates, play an important role in getting leads. If you have set all these factors perfectly in order, you may expect to get results. According to HubSpot, it can take about six months before you see any result from your inbound marketing efforts.
#Q4 How can I measure inbound marketing?
For most small to medium-sized businesses, the free version of Google Analytics is perfectly adequate. The set of digital tools used by marketers includes web analytics software, a pop-up offer tool, a survey tool, and a marketing automation platform. With these tools, you can see:
- Qualified leads
- Social media growth
- Most popular blog posts
- Landing page effectiveness
- Customer acquisition cost
- Time spent on site
- Conversion rate
#Q5 How to get it right
Like any marketing strategy, if you want favorable results, you should put in all-out efforts. The first step is to identify your target audience and learn all you can about them. An effective inbound marketing strategy requires creating valuable content that attracts and retains customers throughout their entire life cycle. Don’t forget to create a calendar to deliver fresh and relevant content to your audience.
#Q6 How to choose an inbound marketing agency
Hiring an inbound marketing agency is a good option for those businesses that lack the time or in-house resources to execute it effectively on their own. The agency helps you align digital marketing tactics, including setting up campaigns and measuring tools, synthesize reports, and analytics, under one umbrella. Before selecting the agency, look at their achievements in the past and how they’re proposing to deliver similar results for your business.
#Q7 Which social media channels should I use?
The social media tool you’ll be using will largely depend on your industry. For instance, if you are dealing with a product catering to teenagers, focus on Snapchat and Instagram. If you are a clothing company, you’ll likely find success on Facebook, especially if you carefully consider your target audiences. Based on your business’s buyer personas and marketing objectives, certain platforms will give you more traction than others.
About On-Target
We specialize in services like content writing, graphic design, brand strategy, inbound marketing, pay-per-click management, media buying, social media marketing, video production, and web development. Whatever your needs, rest assured that we will recommend the right solutions for you.
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