A great logo isn’t just a symbol; it’s the face of a brand, capturing the essence of an organization’s identity in a single, memorable image. Over the years, the On-Target! Design team in Houston has had the pleasure of transforming outdated logos into powerful brand statements that stand the test of time. Today, we’re sharing some of our favorite before-and-after logo transformations, showcasing the impact of thoughtful, strategic rebranding. If you're searching for top-notch logo design in Houston, these examples highlight the quality and creativity our team brings to every project.
1. GHBA - Greater Houston Builders Association
In 2005, the Greater Houston Builders Association (GHBA) approached us with a challenge: to modernize their outdated logo and develop a unified brand identity that could resonate with both their current and future members. The result was a complete rebranding that included a new tagline and logos for each of the organization’s councils.
The new logo features clean, modern typography and a house symbol integrated into the "H" of GHBA, visually connecting the association to its core focus on building and housing. The rebranding didn’t stop at the main logo; we also crafted distinct logos for each council within GHBA, creating a cohesive brand identity across all sectors of the organization.
Almost two decades later, the logo and its council counterparts are still in use, standing as a testament to the enduring impact of getting branding right the first time. For businesses looking for logo design in Houston, this project exemplifies the lasting value of a well-executed brand refresh.
2. WJ Interests
WJ Interests came to On-Target! seeking an overall marketing strategy to attract new clients. After digging deep into the emotional drivers behind their ideal clients, we formulated a comprehensive plan that included updating their brand to be more appealing to human emotions.
Our team crafted a logo that simplified their visual identity while introducing a modern serif font that exudes both professionalism and warmth. The deep blue color palette conveys trust and stability, essential qualities in wealth management. This refreshed logo strikes a perfect balance, creating an image that is both welcoming and authoritative
3. Innovative Skylights & Attics
Innovative Skylights came to us in early 2006 with a mission to elevate their brand image to better align with their high-net-worth clientele. The original logo was simple, but it didn’t quite capture the upscale market they were aiming for.
We reimagined their logo to convey both innovation and sophistication. The new design features a sleek, modern font with a gradient effect in the “V,” symbolizing both the natural light that skylights provide and the high-tech solutions the company offers. The color scheme of orange and blue adds a dynamic, energetic feel while maintaining a polished and professional look. Nearly 20 years later, this logo still effectively represents the brand, showing the value of a well-thought-out design.
4. ThriftWise
ThriftWise, formerly known as Pennywise, sought to rebrand in a way that would highlight their connection to the Fort Bend Women’s Center, a non-profit organization. The goal was to create a logo that not only communicated the thrift store's mission but also the impact on the parent organization.
The new logo integrates a heart into the design, symbolizing the care and support that the Fort Bend Women’s Center provides. The shopping bag graphic subtly implies the retail aspect, while the name “ThriftWise” cleverly communicates both thriftiness and wisdom in supporting a good cause. The rebranding has been a success, making it clear that shopping at ThriftWise directly benefits the community—a powerful message wrapped in a simple, effective logo. This rebranding effort stands as a strong example of effective logo design in Houston that connects brand identity with community impact.
Conclusion
A logo is more than just a pretty picture—it’s a critical component of a brand’s identity. These examples from the On-Target! Design team in Houston showcase the power of thoughtful rebranding, where each design not only looks great but also tells a story, communicates values, and stands the test of time. Whether you’re looking to modernize your brand or create something entirely new, a strong logo design can make all the difference.
If you’re considering a rebrand or are in need of logo design in Houston, our team at On-Target! is here to help you craft a visual identity that resonates with your audience and endures for years to come.
