Losing Out to Competitors? It's Time to Start Creating Value
If competitors are consistently beating you out, then you need to rethink your value proposition. In...
Creating a Homebuyer Persona
How well do you actually know the people you are trying to sell homes to? Understanding your custome...
How can I use Video to Improve Sales?
You've probably asked yourself, "How can I provide information that builds trust and moves buyers to...
Outdated Sales Techniques That Are Flat Out Terrible
Cliches abound in the sales industry. It is a field that almost seems stuck in traditional and nearl...
7 Tips to Create the Perfect Buyer Persona
Buyer personas are a crucial component of successful real estate marketing, particularly for the sal...
How to Attract the Right Buyers in Real Estate
When it comes to real estate marketing, we don’t want just any traffic to our website, we want the r...
5 Characteristics of a Texas Homebuyer
As a real estate developer or home builder, it is important to understand the characteristics of the...
How to Double Your Sales in One Year
Doubling sales in one year may not be possible for big corporations like Apple, but it's actually a ...
3 Steps to Create Content People Care About
Content creation is one of the most important marketing tools to get noticed online. But ... how do ...
Top 4 Digital Tactics That Are Selling More Homes
A few years ago, builders relied heavily on word-of-mouth marketing to sell homes. They may have als...
5 Reasons Why No One is Watching Your Video Content
Video is an important part of any marketing strategy. In fact, according to a report by Hubspot, vid...
Take Advantage of LinkedIn in 3 Easy Steps
More than 500M people of the world's professionals gather on LinkedIn to stay connected and informed...
Three Ways Email is Evolving in 2017
There is a lot of discussion about how email is dying. Yet, even in the age of texting and social me...
Turn Web Leads Into Buyers Through Email Automation
For many online marketers, the holy grail is to turn every single lead into a committed long-term bu...
What Does the New "Ad-free" Age Mean to Marketers?
Advertisements are the bread and butter for marketers. Pushing ads online, on TV and in print are th...
Marketing to Realtors Will Help You Sell More Homes
New homes are the fiercest category in residential real estate. And according to the 2017 Home Buyer...
Marketing for Engineering Firms: Where to Start
Over the years, our team has been privileged to work with several reputable engineering firms. While...
3 Homebuyer Personas You Should Be Targeting
Effective real estate marketing means not only considering the behavior of your buyer, but understan...
5 Wasteful Spends by Real Estate Developers
What are developers wasting their money on when it comes to real estate marketing? As a real estate ...
3 Tactics for Generating Leads with Mobile Marketing
Using mobile marketing to generate leads may not be as straightforward as your other lead generation...
