The holiday season is the perfect time to engage your audience with thoughtful, creative messaging—and animated holiday cards are a standout way to do just that. At On-Target!, we’ve elevated traditional holiday greetings by turning them into powerful storytelling tools. Let’s take a closer look at how animation can bring your brand to life, using examples from CobbFendley, Liberty Home Builders, and our very own “Happy Holidays & Beach Wishes” card.
Example 1: CobbFendley’s Multi-Service Story
CobbFendley’s animation was designed to highlight the breadth of their services, spanning everything from underground infrastructure to construction projects. This animation was repurposed into a holiday card, creating a piece that shared festive cheer while reinforcing the message that CobbFendley is more than a one-service company.
Key Objectives Achieved:
- Increase Awareness: The animation showcased CobbFendley’s full range of services, ensuring clients and prospects understood their capabilities.
- Drive Sales: By reinforcing their diverse offerings, the card helped drive sales with both existing and new customers.
Takeaway:
A well-crafted animation can do more than celebrate the season—it can educate and inspire action.
Example 2: Liberty Home Builders’ Festive Touch
For Liberty Home Builders, the holiday animation focused on celebrating the joy of homeownership while staying true to the brand’s commitment to building communities. By combining holiday themes with their core message, Liberty’s card left a warm impression on their audience, reinforcing their dedication to their customers.
Why It Worked:
- It tied the holiday spirit to Liberty’s mission, creating an emotional connection with viewers.
- It kept the brand top-of-mind during a season when home decisions are often revisited.
Example 3: On-Target!’s Beach Holiday Cheer
At On-Target!, we crafted a holiday animation that embodied our unique personality. “Happy Holidays & Beach Wishes” mixed festive cheer with a lighthearted beach theme, offering a refreshing twist on traditional holiday greetings.
Why We Loved It:
- It showcased our creative spirit while spreading holiday joy.
- It reminded clients that storytelling doesn’t always have to be serious—it can be fun and memorable too.
Animated holiday cards offer a unique opportunity for brands to connect with their audiences in meaningful and memorable ways. These cards go beyond traditional greetings, allowing businesses to reinforce their brand identity while highlighting key messages or services. By combining creativity with storytelling, animated cards capture attention and leave a lasting impression, making them an effective tool for driving engagement and awareness during the busy holiday season.
Ready to Tell Your Story?
There’s still time to create a holiday animation that resonates. Let On-Target! help you craft a card that spreads cheer, tells your story, and leaves a lasting impression. Reach out today to get started!
