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The holiday season is the perfect time to engage your audience with thoughtful, creative messaging—a...

In today's fast-paced digital landscape, maintaining a strong and effective online presence is cruci...

As summer winds down and back-to-school season kicks into gear, we at On-Target! couldn’t resist joi...

We’ve heard it before: “What are we going to write about… and who is actually going to read it?” It’...

As we step into 2024, a strong online presence is a critical component of business success. One of t...

Two years ago, we wrote an article about adapting your email marketing strategy, titled "Adapting Yo...

Your competition likely knows something that maybe you've never considered. It's one of those areas ...

As B2B industries in the real estate and building industry increase their marketing efforts, it is i...

Motivating people to take action is not an easy job. People are continuously weighing their options,...

It's the beginning of a New Year, and with it comes reflection, and the hope that this year will be ...

No other 6-word phrase has doomed the efforts of even the best thought out marketing and sales plans...

Tis the season to spice up your marketing efforts! Holiday marketing can be fun, effective and a gre...

Great website copy sells. It goes beyond listing benefits, features or services. It refrains from us...

What is a buyer's journey, and what information can you provide to guide them into a purchase? The s...

Whether you’re a marketing manager at a large company or a small business owner trying to make it to...

Ever wonder what your customers are really thinking? We can’t give you exact details, but we can sha...

In an era of click-bait, bots, and news headline after headline exposing corporate scandals — honest...

Here’s a common misconception: content is a great marketing tool used for generating leads. Okay, th...