Incentive dependence doesn't work. Marketing does.

An over-dependence on REALTOR incentives and a reliance on the Builders to market the community had stalled sales. Annual sales were almost 60% under budget, and lagging. On-Target rebranded the community and initiated a comprehensive marketing campaign, a new website, signage, and REALTOR program to jumpstart sales.

Year-to-Year sales went up 243% in first year. Sales continued to overperform budget for the remainder of the project, and the community closed-out three years early.

Now that's velocity.

The right tools.

Utilizing marketing automation tools, we precisely targeted homebuyers based on their web behavioral personas. This approach allowed us to create persona-based landing pages, complete with custom videos, and automated lead-nurturing activities. While our primary focus was on digital advertising, we complemented it with additional tactics such as direct mail pieces, billboards, and Realtor events to amplify the campaign's impact.