Case - Holcomb Properties Company

Overview

Holcomb Properties Company needed help attracting and nurturing prospects throughout an extended buying process for a high-cost investment. They also wanted to educate influencers about their new amenities and the active, family-friendly lifestyle their community promotes.

Holcomb Properties Company is a Houston-based residential and commercial property developer most notably recognized as the creator of Falls at Imperial Oaks.

Services

Web Design
Digital Marketing
Social Media - Organic
Social Media - Paid
Video Production
Event Marketing
Community Planning
Email Marketing
Radio/TV Advertising
Outdoor Advertising

01
Challenge

Holcomb Properties Company's master-planned community, Falls at Imperial Oaks, had ambitious goals to close out in 2019 but their overall budget needed to be cut by 32%. They needed one final campaign to cost-effectively drive results.

02
Approach

Using marketing automation tools, we targeted homebuyers with specific offers based on web behavioral personas and marketing automation using persona-based landing pages with custom videos and automated lead-nurturing activities.

While the emphasis was on digital advertising, we also included a direct mail piece, a billboard, and Realtor events to generate additional lift.

"The team is nimble and quick to solve my needs. And the creativity they bring to the table is impressive."

- Jim Holcomb, President of Holcomb Properties Company

Results

STATS

Exceeded sales goals by 92% in year one
Generated over 8,300 sales qualified leads
Exceeded lead collection by 186%

The full funnel, multi-channel effort helped cthe Falls at Imperial Oaks close-out almost three years ahead of schedule despite their struggles prior to the turnaround we delivered.

Holcomb Properties

Results

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