What does a Competitive SWOT Agenda look like?
AGENDA: Competitive SWOT Analysis Strategy Session
(Because knowing the game is how you win it.)
I. Welcome & The Big Picture (10 min)
- Why we’re here and why it matters.
- The real purpose of a Competitive SWOT—not just a report, but a roadmap to domination.
- What happens when you don’t know your competition (Hint: You lose).
II. The Playing Field: Who’s In the Game? (45 min)
- Breakdown of your top competitors.
- Where they’re strong, where they’re weak, and what that means for you.
- The surprises and blind spots most companies never see coming.
III. The Truth About Your Brand (30 min)
- Your Strengths—what makes you the better choice.
- Your Weaknesses—where we need to sharpen the edges.
- How you really stack up. No sugarcoating, just strategy.
IV. Finding the Gold: Opportunities & Threats (20 min)
- The gaps in the market your competitors are too slow to act on.
- Emerging trends that will shape the future.
- What could knock you off course—before it happens.
V. The Plan: Turning Insights into Action (30 min)
- What we do next.
- How to leverage strengths and patch weaknesses.
- Tactical marketing, messaging, and positioning shifts that make an impact.
- The one thing you can do right now to start winning.
VI. Wrap-Up & Next Steps (15 min)
- Key takeaways—what matters, what doesn’t, and what’s next.
- Deliverables & timeline.
- Q&A—because good questions lead to better strategy.
Final Thought:
The companies that know their competition inside and out are the ones that win. This isn’t about guesswork. It’s about seeing the market as it is, not as you wish it were. And then taking it over.
Let’s get to work.
— On-Target! Marketing & Advertising