Best Practice Questions for Planning a SEO & Paid Search Effort by On-Target!
Below are general questions we will discuss in an SEO & Paid Search discovery meeting. Please review them to get the most out of our meeting, and enable us to provide you with an optimal plan and quote.
- Goals & Objectives
- What are your primary business goals for SEO and Paid Search? (e.g., lead generation, brand awareness, traffic growth)
- Are there specific KPIs or metrics you use to measure success?
- Target Audience
- Who is your ideal customer, and what are their key demographics or interests?
- Are there specific geographic areas or markets you want to prioritize?
- Current Efforts & Challenges
- What SEO and Paid Search strategies have you tried in the past, and what has/hasn’t worked?
- Are there specific challenges you’ve encountered with your digital advertising or organic search visibility?
- Website & Content
- Will your new website include SEO-optimized content, or is this something we should assist with?
- Are there any landing pages, blogs, or community-focused content pieces planned for launch?
- Competitive Landscape
- Who are your main competitors, and what differentiates you from them?
- Are there any competitor campaigns or strategies you admire or want to outperform?
- Budget & Timeline
- What is your budget allocation for SEO and Paid Search?
- Do you have specific timelines or milestones we need to be aware of (e.g., website launch, seasonal promotions)?
- Collaboration & Resources
- What internal resources (e.g., graphic design, copywriting) will support this project?
- How do you envision collaboration and reporting working between our teams?
- Long-Term Vision
- Beyond the initial launch, how do you see your digital strategy evolving?
- Are there future initiatives or platforms you’d like to explore?
These questions will help ensure a thorough understanding of the project scope and alignment on expectations.