A meta description is a snippet of text under the search result that tells your audience what the webpage is about and encourages them to click.
Example:
A meta description tag serves the function of advertising copy. It brings readers to a website from the SERP and is a very important part of search marketing. Creating a readable and compelling description using important keywords can improve the click-through rate for a given webpage. To maximize click-through rates (CTR's) on search engine result pages, it's important to note that Google and other search engines bold keywords in the description when they match search queries.
Because meta descriptions play an important role in search engine optimization, here are a few tips to follow.
- Begin descriptions with verbs such as learn, uncover or explore
- Avoid using the same meta description for each page of your website
- Try to keep your meta descriptions around 50-160 characters
- Always include 1 or 2 keywords you want to rank for