Absolutely! Social media marketing is necessary because your audience expects it. Social media also helps increase brand awareness, generates inbound traffic and humanizes your brand.
The ROI of social media can be interpreted as “Risk of Inactivity” rather than “Return on Investment”.
Today’s consumers expect your business to have a Facebook page at the bare minimum and may go with a competitor if they don’t see your profile. This is because social media helps build trust and can show that you’re a legit company if you have a location listed and a few reviews.
Social media sites have also become primary search engines for some people which means your Facebook profile could be the first thing a potential customer interacts with.
Visit our Facebook to see how we do social media marketing, or check out the video below...