A comprehensive brand strategy is vital for establishing a strong brand identity and ensuring consistent messaging across all touchpoints. This is what generates exceptional long-term value for your company.
The below activities typically occur over a 90-120 period depending on your availability and the scale of your brand.
Branding isn’t just about looking sharp on a billboard or showing up in a Google search. It’s about who you are, what you stand for, and why people should care.
A real brand isn’t built overnight—it’s crafted, honed, and lived every single day. At On-Target!, we don’t just design logos or whip up taglines—we build brands that mean something. Here’s how we do it:
1. Positioning: The Big ‘Why You?’
There’s a lot of noise out there. Why should someone pick you? The best brands don’t just sell a product; they own a space in people’s minds. We carve out that space for you—shaping a positioning statement that tells the world, in no uncertain terms, what makes you different.
2. Messaging & Voice: How You Sound
Ever met a brand that sounds like a robot? People don’t trust robots. We find your voice—the one that feels authentic, natural, and right for your audience. Whether it’s friendly and conversational or confident and authoritative, we make sure every word rings true.
3. Visual Identity: More Than a Pretty Logo
A brand’s look isn’t just about aesthetics—it’s about recognition, emotion, and trust. Colors, fonts, design elements—they all work together to tell your story before you even say a word. We create a visual identity that doesn’t just look good, but feels like you.
4. Digital Presence: Where People Find You
If your brand isn’t showing up where people are looking, you might as well not exist. From your website to social media to search results, we make sure your brand is visible, consistent, and compelling—wherever your audience is paying attention.
5. Content Strategy: Telling Your Story, Over and Over Again
Branding isn’t a one-and-done deal. It’s built over time, with stories, insights, and messages that reinforce who you are. We craft a content strategy that keeps you top-of-mind and keeps people coming back.
6. Execution & Growth: Keeping It Real (and Effective)
A strategy without execution is just a fancy plan sitting in a drawer. We make sure your brand strategy is alive—working across campaigns, creative, and digital marketing efforts. And we don’t just set it and forget it; we refine, tweak, and optimize so you keep growing.
At the end of the day, a brand isn’t a logo, a website, or an ad campaign. It’s the sum of every impression, every interaction, and every experience people have with your company. We make sure those moments add up to something unforgettable.
That’s how you build a brand that lasts.
Talk to an Expert
Recommend: Legal Protection (We do not provide legal advice or services. We do offer referrals upon request)
- Examples: Trademarks, Copyrights, Sales Marks, etc.: Ensuring that all brand elements like names, logos, and distinctive features are legally protected against misuse.
Creating a brand strategy with these components ensures a cohesive and strong brand that resonates with its target audience, withstands competitive pressures and adapts to changing market dynamics.