What are the steps of a Feasibility Study to evaluate a HubSpot Enterprise Suite implementation?

Below are the stages of a feasibility study for HubSpot Enterprise Implementation.

Conducting a HubSpot Enterprise Suite Feasibility Study in collaboration with a HubSpot Partner generally involves several key steps to ensure that the solution meets the organization's needs. The process typically covers discovery, requirements analysis, solution design, implementation planning, and evaluation.

1. Discovery & Initial Consultation

  • Purpose: To understand the business needs, goals, and challenges.
  • Activities: Interviews with stakeholders, current tech stack evaluation, initial analysis of business processes, and identification of desired outcomes.
  • Hours: 8-16 hours
  • Cost: $1,200 - $3,000

2. Requirements Gathering & Analysis

  • Purpose: To gather detailed functional and technical requirements. Includes CRM, marketing automation, sales pipeline, and customer service needs.
  • Activities: Workshops, process mapping, and documentation of system requirements.
  • Hours: 16-24 hours
  • Cost: $2,400 - $4,500

3. Solution Design & Gap Analysis

  • Purpose: To identify the HubSpot tools (Marketing Hub, Sales Hub, Service Hub, etc.) and features required, and determine if the HubSpot Enterprise Suite is feasible to meet all the requirements.
  • Activities: Mapping requirements to HubSpot features, identifying gaps, suggesting third-party integrations, and discussing workarounds for potential limitations.
  • Hours: 16-32 hours
  • Cost: $2,400 - $6,000

4. Implementation & Integration Planning

  • Purpose: To outline the detailed plan for HubSpot setup, integrations with other systems (e.g., ERP, eCommerce, etc.), and data migration strategies.
  • Activities: Creating an implementation roadmap, integration planning, and defining phases for go-live.
  • Hours: 24-40 hours
  • Cost: $3,600 - $7,500

5. Evaluation & Feasibility Report

  • Purpose: To finalize the feasibility study with a detailed report on the proposed solution, its alignment with business needs, and any potential challenges.
  • Activities: Compilation of findings, presentation of recommendations, cost-benefit analysis, and risk assessment.
  • Hours: 16-24 hours
  • Cost: $2,400 - $4,500

Approximate Total Hours: 80-136 hours

Approximate Total Cost: $12,000 - $25,500

Additional Factors:

  • Customization & Complexity: The more customized the requirements, the more time and cost.
  • Partner Expertise: Rates may vary based on the experience and geographic location of the HubSpot Partner.
  • Licensing Costs: HubSpot Enterprise Suite licensing is separate from the feasibility study and could range from $1,200 to $3,200+ per month, depending on the hubs and features required.

This is a general outline, and actual costs/hours may vary based on the complexity of your organization's needs and the partner's specific pricing structure.