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      What happens in a Website Wish List & Development meeting?

      A website wish list development meeting is critical in developing an effective new website.

      launchpad-01This meeting is the first critical step in turning ideas into a strategic, actionable plan that results in a website tailored to your goals and audience. It ensures clarity, efficiency, and collaboration from the very beginning.

      Below is a detailed agenda for the meeting.

       

       

      Agenda for New Website Wish List & Development Plan Meeting

      Duration: 1.5 hours


      Pre-meeting Preparation

      Items needed before meeting (if possible):

      1. Current website analytics: Access to your Google Analytics Account, Google Search Console.
      2. Key competitors list.
      3. Keyword list.
      4. Examples of websites for inspiration.

      1. Intro and Overview (5 minutes)

      • Introductions and meeting goals.
      • A brief overview of the current website and the purpose of a new development project.

      2. Define Key Objectives (10 minutes)

      • What is the primary purpose of the website?
        • Lead generation, branding, e-commerce, information hub, etc.
        • KPIs for core purpose, e.g., # of sessions, # of page views per visit, # of form submissions, # of downloads
      • Who is the target audience?
        • Discuss user personas and their needs.
        • What are they looking for and what would they value?

      3. Wish List Discussion (20 minutes)

      • Collect and prioritize features and functionality:
        • User experience enhancements (e.g., navigation, mobile responsiveness).
        • Design preferences (branding, colors, visual style).
        • Content requirements (copy, videos, blogs, testimonials).
        • Integrations (CRM, marketing tools, analytics, e-commerce).
      • Rank as phase one “Must-haves vs. nice-to-haves.”

      4. Competitor Analysis (10 minutes)

      • Review examples of competitor or aspirational websites.
      • Identify features or design elements to emulate or avoid.

      5. Sitemap and Page Priorities (15 minutes)

      • Discuss the structure and hierarchy of pages:
        • Homepage, service/product pages, about us, blog, contact, etc.
      • Identify any additional landing pages or microsites.

      6. Content Strategy and Development (10 minutes)

      • Who will create and supply content?
      • Key messaging and tone.
      • Multimedia needs (e.g., photos, videos, graphics).

      7. Timeline and Budget Review (10 minutes)

      • Discuss the ideal launch date and milestones.
      • Budget considerations and constraints.

      8. Next Steps and Action Items (10 minutes)

      • Assign roles and responsibilities (e.g., project lead, content provider).
      • Set dates for follow-up meetings and project updates.

      9. Closing (5 minutes)

      • Recap key decisions.