What is a UX/UI Wishlist meeting?

On-Target! will conduct a UX/UI (User Experience/User Interface) wishlist meeting to begin a strategic process designed to gather insights and ideas that can enhance the design and functionality of your website. This type of meeting typically involves stakeholders from various departments such as design, product management, development, and sometimes marketing and customer support.

Here's a step-by-step breakdown of how On-Target! effectively conducts a UX/UI wishlist meeting:

1. Preparation

• Define Objectives: Clearly define what you want to achieve with the meeting. Are you looking to improve an existing product or design a new one? Setting clear goals helps keep the meeting focused.
• Gather Data: Collect data that will inform the meeting, such as user feedback, analytics, user testing results, and competitive analysis. This data will provide a solid foundation for discussions.
• Invite the Right People: Ensure that all relevant stakeholders are invited. This includes team members who are directly involved in UX/UI design, as well as representatives from product management, engineering, and any other department that has a stake in the product's user experience.
• Create an Agenda: Outline what topics will be covered in the meeting, allocate time slots for each topic, and distribute the agenda ahead of time so participants can prepare.

2. Conducting the Meeting

• Review Current UX/UI: Start the meeting by reviewing the current state of the product’s UX/UI. Highlight what’s working well and what isn’t, based on the data you’ve gathered.
• Brainstorming: Facilitate a brainstorming session where stakeholders can freely suggest improvements or features they wish to see. Encourage creativity and consider using techniques like sketching or mind mapping to visualize ideas.
• Prioritize Ideas: Once a list of potential improvements and new features has been created, work together to prioritize them. Consider factors such as user impact, feasibility, and alignment with business goals.
• Document Everything: Ensure that all discussions and decisions are well-documented. This documentation will be crucial for follow-up actions and reference.

3. Post-Meeting Actions

• Assign Tasks: Assign tasks to individuals or teams to research, prototype, or implement the top-priority items from the wishlist. Set clear deadlines and expectations.
• Set Up Follow-Up Meetings: Schedule follow-up meetings to review progress on the implementation of the wishlist items. These meetings are essential to maintain momentum and ensure accountability.
• Communicate Decisions: Share the outcomes of the meeting with all participants and possibly the wider organization, depending on the scope of the project. This helps keep everyone informed and can foster a sense of involvement and buy-in.

4. Evaluation and Iteration

• Monitor Progress and Impact: As improvements are implemented, continue to monitor their impact through user feedback and usability testing. This will help determine if the changes are meeting the objectives set out in the wishlist meeting.
• Iterate Based on Feedback: Be prepared to iterate on the designs based on user feedback and changing needs. UX/UI design is an ongoing process of refinement and adaptation.

A UX/UI wishlist meeting is not just about collecting a list of desires; it’s about strategically identifying opportunities to enhance a product in ways that align with both user needs and business objectives. This process ensures that the product development team remains user-focused, which is essential for creating intuitive and effective interfaces.