THE DEFINITIVE GUIDE TO MARKETING FOR HOME SERVICES

SHOW UP IN SEARCH.

The global home services market is set to top $1.6 trillion dollars and has shown no signs of slowing. So, how are your customers finding you? In fact, over 55% of customers will run a search for your business before converting into a client.

Most home services businesses are aware of the fact that they need to rank as high as possible in search results to have the best chance of potential customers finding them. However, SEO, or Search Engine Optimization isn't the forte for most of our clients.

Getting your business on the first page of search results, especially mobile search isn't a part time endeavor, but the payoff is huge. We can take the mystery out of SEO for your business and get the internet working for you instead of against you.

ADVERTISE SMART.

On average for home services, Google Ads cost close to $40 per click due to the highly competitive landscape of the industry. Also, the cost per lead can exceed $100 especially for highly competitive fields like Plumbing, HVAC, and Electrical.

You know that you need to advertise, but the immense costs can make it difficult to compete with larger competitors with higher budgets. We'll help you maximize your advertising budget for platforms like Google or Facebook and actually compete against your competitors.

YOUR WEBSITE.

Almost 97% of home service businesses have a website. However, those websites range from strictly banner content (I simply have a website with a phone number and some pictures of my work) to functional (My visitors can schedule appointments and get real-time project updates).

No matter what kind of site you have, your customers and potential customers are judging your capabilities based on its look and performance. You owe it to yourself and your business to make sure your website is as functional and good-looking as it can be. We understand that you're most likely not a seasoned web designer, but we're expert website developers that specialize in home service websites and we can help.

OTHER THINGS TO CONSIDER.

86% of consumers read reviews before making a purchase, and they read an average of 10 before deciding to trust a home services business or not. We can help you understand where your online reviews are coming from, where you should be getting them, and what ranking you have relative to your competitors. This is essential as online review management is often one of the most misunderstood components of an effective digital marketing plan. 

DIGITAL ON-DEMAND SERVICE: IS IT WORTH IT?

The rise of apps such as Thumbtack and Home Advisor over the years has provided a new way for home services customers to access hundreds of specialized contractors at any given time with clear and mostly fixed-rate structures. Often the challenge in using these methods is a measured loss of control in your business that favors the provider and the end-user, or high costs for leads. If you're considering it as a means of getting more business, here are some key highlights to consider:

WHAT YOU CAN DO INSTEAD?

Avoiding average yearly fees of $300 plus variable fees of $15-60+ per lead will definitely free up your home services marketing budget for activities that solely benefit your business. Investing into targeted Home Service Industry Specific PPC campaigns, boosting SEO for your Plumbing, HVAC, Electrical, Landscaping, or other Home Services business, and making sure that your Pool, Roofing, Solar, or other industry website is optimized for mobile will give you higher returns overspending for leads that may or may not result in anything other than revenue for a home services broker.

THE ISSUES FACING HOME SERVICES BUSINESSES RIGHT NOW

Due to levels of demand not seen before with the rise of the recent pandemic, more and more home services businesses find themselves at a disadvantage when it comes to available talent. This shortage makes business growth difficult even in the face of a $1.6 trillion dollar market. To attract and maintain skilled talent, home services firms need to look at their web presence as a means of recruitment marketing. If customers aren't able to find you easily, Plumbing, Electrical, Landscaping, HVAC and other candidates will have a difficult time as well.